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Every meal is an opportunity to eat for our planet

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Veg Starter Kit booklet with other printed inserts in the physical postal pack

Eating plant-based meals is the single biggest thing you can do to tread more lightly on our planet. This is because raising billions of animals for food each year uses a massive proportion of Earth's precious natural resources like land and water. It also generates an enormous amount of waste and harmful greenhouse gases at every step along the way.

60% of biodiversity loss worldwide is due to huge swathes of forested land being cleared to graze and grow crops for farmed animals.

SOURCE: WWF

Infographic representing water scarcity due to farming animals

30% of the world’s drinkable water is used to farm animals. (Meanwhile, 2 billion people worldwide do not have access to safe drinking water!)

SOURCES: Pacific Institute & World Health Organisation

Infographic representing greenhouse gasses caused by farming animals

Factory farming accounts for 14.5% of global greenhouse gas emissions and 37% of the world’s methane emissions. (Methane is 25x more potent than CO2.)

SOURCE: Humane Society International

Infographic representing pollution caused by farming animals

Pollution from animal agriculture is the #1 cause of low-oxygen ‘dead-zones’ in the ocean — killing off entire marine ecosystems.

SOURCE: Science Journal