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News Veganuary 2021 smashes previous record of sign-ups

Lifestyle

Author: Maggie Published: January 4, 2021

Read the full article at Veganuary 01/01/2021

Over half a million people have signed up to try Veganuary 2021! After a year like 2020, perhaps it shouldn't be surprising that so many people are keen to look at food a little differently – Will you join them?

Veganuary is a nonprofit organisation that encourages people to eat completely vegan for the month of January. They send challenge-goers an email each day with recipe ideas, tips on nutrition, and various resources that inspire participants to stay the course. Since the initiative began in 2014, they’ve supported over a million people across 192 countries through this fun journey — and they’re not slowing down now.

In fact, this year they’ve blown right past 2020’s number of sign-ups, just surpassing the 500,000 mark!

One can imagine a dozen reasons for Veganuary’s record-breaking number of participants this year. Perhaps people are feeling more inspired than ever to take control of their health — or their lives, for that matter! Maybe folks are cooking at home more these days and want to explore a new way of eating. Or it’s quite possible that people are concerned about the high-risk nature of eating factory-farmed animals after a year fraught with deadly disease… Look, there are a lot of reasons to explore plant-based food right now! And Veganuary offers a fun, informative way to try it out and see if it’s for you.

If you’re just hearing about this for the first time and keen to get amongst it, please know that stragglers — or rather, the fashionably late — are most welcome! You can pop in your details here and start your journey today — or even opt to start a bit later if you like, on a date of your choosing. (Hey, sometimes you just need a day or two to mentally prepare for such an influx of thrilling new food experiences 😛 ) Whether or not you stick to plant-based food come February, well, that is entirely up to you…But one thing’s for sure: you’ll be well-equipped to do so!

For more information on this far-reaching campaign and a sneak peek at some of the resources they provide, check out Veganuary.com.

And as always, if all you need to conquer your own personal ‘veganuary’ challenge is a robust collection of tried and tested plant-based recipes, check out the many scrumptious dishes on offer here at VegKit — we’ll be here all year!

Meet Maggie!

Maggie's passion for fresh, local produce began in the 90s when she first harvested the oranges in her backyard for a glass of fresh-squeezed Florida orange juice — though her Dad may remember the details of labour a little differently. Now she adds berries to her chocolate and sneaks pumpkin into brownies so she can confidently and incorrectly refer to them as health foods.